The Uniform Code of Medical Devices Marketing Practices (UCMPMD) 2024 is a mandatory code wherein the Ethics Committee for Medical Devices Marketing Practices (ECMPMD) are at the level of Medicinal Devices associations and appeal is at the level of the Department of Pharmaceuticals.
The Code strives to strike a balance between co-operative and collaborative compliance.
The aim of the Uniform Code for Medical Devices Marketing Practices (UCMPMD) 2024 is to establish and uphold the highest standards of ethical practices in the Medicinal Devices industry. UCMPMD aims to ensure that all promotional activities and interactions between the Medicinal Devices industry and healthcare professionals are conducted transparently, responsibly, and in accordance with established ethical norms
Association of Indian Manufacturers of Medical Devices(AIMED)
Medical Technology Association of India (MTaI)
Association of Diagnostic Manufacturers of India(ADMI) 
Federation of Indian Chambers of Commerce and Industry (FICCI) All Indian Medicinal Devices Associations will upload the UCMPMD on their websites, along with detailed procedures for lodging complaints. These procedures will be linked to the UCMPMD portal of the Department of Pharmaceuticals.
Ethics Committee for Marketing Practices in Medical Devices (ECMPMD):
- * Each association will have an ECMPMD chaired by its Chief Executive Officer..
- * The committee will consist of three to five members, approved by the Board of the Association.
- * The committee's composition will be prominently displayed on the association's website.
Complaint Transfer Process:
- * If a complaint is received by an association but does not concern its members, the association will input an abstract of the complaint and transfer it to the relevant association where the respondent company is a member.
- * For companies not members of any association or members of multiple associations, the complaint will be handled by the association to which the complaint was addressed. Guidance from the Department of Pharmaceuticals will be sought if necessary.
Transparency and Reporting:
- * All Medical Devices associations will publish the details of complaints received on their websites. This will include the nature of the complaint, the company against whom the complaint was made, the current status of the complaint, and actions taken by the ECMPMD.
- * These details will remain uploaded for five years and will also be shared on the UCMPMD portal of the Department of Pharmaceuticals
If a party to the complaint (complainant or the respondent entity) is dissatisfied with the decision of the ECMPMD, they may file an appeal before the Apex Committee for Marketing Practices in Medical Devices (ACMPMD). This committee is headed by the Secretary of the Department of Pharmaceuticals and includes a Joint Secretary and a Finance Officer as members.
Time Limit: The appeal must be filed within 15 days, with an additional 15 days permitted for reasonable delays, provided reasons are recorded in writing.
Process: The ACMPMD will notify both parties, provide a reasonable opportunity for them to be heard, and issue a final decision or ruling within six months
The decision on appeal will be final and binding on both parties
